Josh Ernst: Behind the Post | Social Media Influencer Feature

About this project

Runtime: 2:25
Format: Social Media Feature
Language: English
Country of Production: Canada
Produced Through: SAIT ENS
Program: Radio, Television and Broadcast News, SAIT

Directed by: Sadie Leech
Produced by: Sadie Leech
Director of Photography: Sadie Leech
Production Audio: Sadie Leech
Lighting: Sadie Leech
Edited by: Sadie Leech

Featuring: Josh Ernst and Lucy Ernst

Josh Ernst: Behind the Post is a feature exploring the process and pressure behind social media content creation. Following creator Josh Ernst through the making of a single post, the story moves from concept and filming to editing and publishing, revealing the time, repetition, and decision-making behind content that can appear effortless online. Featuring perspective from Josh’s mother, Lucy Ernst, the piece also highlights the off-camera reality of content creation and the pressure that comes with maintaining a public online presence.