Pretty Sweet Co. Client Commercial Campaign

About this project

DIRECTOR: Sadie Leech
WRITER: Sadie Leech
DIRECTOR OF PHOTOGRAPHY: Sadie Leech
PRODUCER: Sadie Leech
PRODUCT STYLING / PROPS: Sadie Leech
EDITOR: Sadie Leech

This client commercial campaign for Pretty Sweet Co. includes both a 15-second and 30-second advertisement developed as companion pieces within one unified brand concept. Created to showcase the bakery’s premium aesthetic, the campaign emphasizes elegant dessert imagery, macro cinematography, curated styling, packaging-based storytelling, and a clean, refined promotional tone. The 15-second spot was designed for concise, high-impact short-form delivery, while the 30-second version broadens the concept through more deliberate pacing, heightened sensory detail, and a deeper emotional impression of the brand. Together, the two commercials demonstrate a cohesive visual strategy that is both marketable and cinematic, presenting Pretty Sweet Co. as aesthetically pleasing, memorable, and luxurious.