Kindrove

About this project

Kindrove Daycare was created in response to a creative brief challenge from an Instagram design account. The goal of the project was to develop a brand identity that would feel welcoming, playful, and child-friendly for a daycare environment.

The design direction focused on creating a sense of warmth and fun to appeal to children who would attend the daycare, while still feeling calm and trustworthy for parents. A soft pastel colour palette, primarily featuring pinks and blues, was chosen to balance the playfulness with a soothing atmosphere.

The final design features a soft, friendly elephant logo that reflects the nurturing and supportive nature of the daycare brand. To demonstrate how the identity could be used in a real-world setting, I developed a series of supporting mock-ups, showcasing the logo across potential brand assets the company may use.