Buffalo 9 Brewing Product Campaign

About this project

Project Description
This portfolio presents a cohesive set of branding materials developed for Buffalo 9 Brewing Company, including a menu, merchandise design, and illustrated beer label. The work expands the brand’s visual identity through thoughtful, historically informed design, reinforcing its core values of respect, remembrance, and authenticity tied to Canadian military heritage.

Objectives
- Develop cohesive brand extensions aligned with existing guidelines
- Maintain historical accuracy and respectful representation
- Strengthen brand consistency across print, merchandise, and packaging
- Translate heritage-driven values into clear visual communication

Methodology
My process followed the IDEO design thinking framework, with an emphasis on research, definition, and iterative development. I conducted visual and historical research, built mood boards, and incorporated feedback through prototyping and revision. Each design was grounded in real-world references to ensure both authenticity and cohesion across applications.

Outcomes
The final collection delivers a unified visual system that strengthens brand consistency while expanding its storytelling potential. Each piece successfully balances creative interpretation with historical sensitivity, demonstrating my ability to design within a values-driven brand and apply it across multiple formats.