Fetch'd

About this project

Fetch'd was a branding and print project I developed as part of a school assignment. The goal was to create a pet store brand that communicates quality, warmth, and playfulness.

The project began with sketching and exploring a variety of logo concepts before refining the strongest direction. The final logo uses a rounded, bubbly typeface to reflect the welcoming and friendly nature of the brand. Playful details were incorporated into the lettering, including wagging tail on the "t" and a ball integrated into the "c", subtly referencing pets and play.

The teal and pink colour palette was chosen to reinforce the brand's fun and energetic personality while still feeling clean and professional. The project concluded with the development of print-ready assets, ensuring the identity could be consistently applied across different materials.