SideQuest Tavern: An Immersive Experience

About this project

SideQuest Tavern is a brand new gathering place for those who wish to step into another time. A medieval-style tavern that is a tribue to late-night gaming sessions, fantasy tales, and every story that begins with “You walk into a tavern...”
By functioning both as a dining room and a community hub, the tavern blends immersion, social gameplay, and medieval ambience into one ideal environment for tabletop gaming.

The campaign we created blends the immersion element with fun gameplay, turning the journey to the Tavern into an interactive "quest" where one must hunt for clues around the city. By receiving the introductory card, users can scan the QR code to receive their first clue that leads them to various marketing materials placed around Calgary.

Group Members