Stricker Legacy

About this project

Stricker Legacy was founded in honour of a man whose passions and character left a lasting impact on those around him. The fund exists, not only to remember him, but to continue the spirit of creativity and self-expression in independent creators.

The fund, once up and running, will offer grants to emerging creatives to complete projects. As a nonprofit beginning from zero, the Stricker Legacy had no existing visual identity or a website to support its launch. It needs a clear and cohesive brand that memorializes the individual it was made for, establish credibility, and attract both donors and creatives at once. The main focus was its first major initiative - a golf tournament fundraiser - that needs promotion and a visual presence to drive awareness and registration sign-ups. Without any established branding or platform, Stricker Legacy would suffer from low visibility and limited engagement.

The project, itself, is to design a brand identity & site for a nonprofit that translates the legacy of the individual it honours into a visual language.